5 Facebook Page metrics that actually predict revenue

Most people track likes and reach. Those feel good, but they rarely predict whether your Facebook presence is actually making money.

Here are the five metrics that matter most for a business page.

1. First response time

How quickly do you reply to a new message? Faster responses correlate strongly with higher conversion. PagePilot tracks this automatically.

2. Lead capture rate

Of the conversations you have, how many turn into a captured lead with contact details? This is the bridge between chatting and selling.

3. Conversation-to-purchase rate

This is the metric that ties everything together. How many conversations end in a sale?

4. Follow-up completion rate

Do your automated follow-ups actually send? If a sequence keeps failing, you're leaving revenue on the table.

5. Cost per acquired customer

Once you know your conversion flow, you can work backwards to understand what each customer actually costs you.

Use analytics to improve, not to admire

The point of tracking these numbers is to find bottlenecks and fix them.